Environmental-Friendly Fashion and Style Sustainable fashion is day by day catering to a lot of designers and audiences. Basically, it’s a fast-growing movement, towards environmentally-friendly fashion. Eco-friendly fabrics embrace the body with soft and supple touch. There are various brands available like 1. Grassroots 2. H&M conscious 3. Mother Earth Brands like Nike, Marks and Spencer and Wal-Mart already started selling organic products. Organic clothing is gaining popularity across the globe. What is the effect of fast fashion brands on the environment? Environmental-friendly Products According to the UN, 80% of wastewater is dumped into rivers untreated, including in the fashion industry. The River Blue is a really good documentary about how the fashion industry is creating dead zones in rivers, poisoning wildlife and people. The wastewater is so bad because most clothing brands use lots and lots of chemicals in the dyes and prod