Environmental-Friendly Fashion and Style
Sustainable fashion is
day by day catering to a lot of designers and audiences. Basically, it’s a
fast-growing movement, towards environmentally-friendly fashion. Eco-friendly
fabrics embrace the body with soft and supple touch. There are various brands
available like
1. Grassroots
2. H&M conscious
3. Mother Earth
Brands like Nike,
Marks and Spencer and Wal-Mart already started selling organic products.
Organic clothing is gaining popularity across the globe.
What is the effect of fast
fashion brands on the environment?
Environmental-friendly
Products
According to the UN,
80% of wastewater is dumped into rivers untreated, including in the fashion
industry. The River Blue is
a really good documentary about how the fashion industry is creating dead zones
in rivers, poisoning wildlife and people.
The wastewater is so bad because most clothing brands use lots and lots of
chemicals in the dyes and production process of jeans and other clothes, and
ultimately dump that poisoned water straight into rivers in Indonesia,
Bangladesh, and China. When companies cut corners to reduce costs the result is
destruction to the environment as well as workers being underpaid and
exploited.
There’s also the issue
with the number of garments being made every year. Due to fast fashion (the
fast fashion effect), there are now 100 billion new articles of clothing being
made per year. It’s pretty obvious that’s not sustainable.
Besides all of the
water used to grow the cotton, the energy used in the factories, the water
poisoned during production, there is also all of the conventional cotton used
by fast fashion, which accounts for 25% of pesticide usage globally. And
according to the UN, 200,000 people die a year from pesticide poisoning. Then
there’s fast fashion’s second favorite fabric, virgin polyester, which is
derived from fossil fuels.
In contrast, there are
many new brands focusing on the quality of garments, fair wages for people, and
being kind to the planet. For example, Outerknown’s jeans are made with
organic cotton (meaning no pesticides) and in a factory that recycles and
filters all of the water used in production.
Ethical clothing
doesn’t just appeal to your emotions, it’s also logical. That $5 shirt from
H&M that you wore 5 times cost you $1 per year. In contrast, the ethically
made shirt you bought for $50 but wore 100 times costs you 50 cents per wear.
The impact on the environment will be more if we as a customer and brands as a supplier
appreciate the fast fashion. Everything we make it pollutes. As per one study,
about 40% of clothes are rarely or not worn. By doubling the life of clothes
from one year to two years, we can reduce 24% emissions. Fast fashion is less
sustainable in comparison to the slow fashion which favors
§ Fair
labor
§ Satisfying
human needs
§ Supporting
local economies
§ Robust
supply chain relationship
§ And
meaningful fashion experience.
The fashion industry is harmful to the environment. How do you think it can be made more sustainable?
The fashion industry
is the second-largest polluter in the world behind only fossil fuel energy
production. The fashion industry has a disastrous impact on the environment.
And the environment damages are increasing as the industry grows. The
production and distribution of the crop, fibers, and garment for fashion all
contribute to different forms of environmental pollution, including air, water,
and soil.
The fashion industry
is responsible for 10 percent of the carbon footprint in the world as well as
it being the second-greatest polluter of local freshwater. In most of the
countries in which garments are produced, untreated toxic wastewater is dumped
into the rivers. There are extremely harmful to the health of the millions of
people living by the rivers banks. Also, a huge quantity of freshwater is used
for the dyeing and finishing process for all of our clothes while many people do
not have access to drinking water.
Some possible solution
to this problem is choosing fibers with low water consumption such as linen,
recycled fiber, natural fibers, semi-synthetic fibers. Moreover, we can
significantly protect the environment by buying less new clothes, if they are
not really needed.
Fashion is reining the
world these days and we’ve never realized how harmful it is. But that doesn’t
mean we will stop wearing clothes: p
So, probably here’s
what you can do:
Eco-friendly clothing
is always an option. Eco fabrics like Tencel are 5x better than cotton. Many
stores are coming up with such blended eco-friendly products. So, next time you
go shopping, look for them.
Upcycle your clothes.
You never know how many new outfits you might come up with.
Donate them. Maybe you
don’t need them, somebody else does. :’)
Buy more from
second-hand, consignment and thrift stores. When you shop from first-hand
stores you contribute to the carbon footprint due to the packaging, processing,
and shipping it involves. You may be surprised what amazing fashion finds you
can come up with here.
Let’s do our bit
because in the end… Every drop counts!
There are a few ways
that the fashion industry can be more sustainable:
1.
Use sustainable yarns such as recycled polyester, recycled
spandex or Econyl, etc because they use less harmful chemical and resources in
production
2.
Use sustainable dye methods such as OEKO-TEX or Blue sign
certified dye
3.
Use more sustainable fabrics made from either step 1 or step 2
4.
Adapt more toward “no waste” production or use sustainable
production services as they are more experience in creating less wastage in
garment making
5.
Extend the life cycle of the garment by giving away or donate
them
6.
Recycle the fabric waste so they don’t end up landing in the
landfill
There are a few ways of
what we can do to start with!
The fashion industry has a disastrous impact on the environment.
Want to play your part in saving the environment? Donate your old clothes to Whitehouse & Schapiro, LLC, They are leaders in the second-hand clothing industry. Collect
and buy secondhand goods from thrift stores and other suppliers.
Some fashion houses
can make campaigns that would encourage using environmentally friendly
products. Some brands could become really popular due to such a campaign and the campaign could make something good for our World!
What is the future of sustainable fashion worldwide?
Following 5 qualitative predictions (that could be totally wrong!) in the
near future of sustainable fashion, simply based on what I’ve observed in the past 5 years:
§ Re-diversification
of fiber/fabric sources:
§
Way back in the day, people made clothes out of fibers and
fabrics readily available in their environments, often from the byproduct waste
of other things they used (e.g., byproduct hides; fibers from lotus flowers;
cotton in all of the crop varieties there were, including blue cotton!). When we began mass-producing clothes, though, it became more
cost-effective to focus on using only a few cheap fiber choices en
masse, which in part led to the high impact of the fashion industry today.
Now, though, we’re seeing innovative materials and traditional fibers pop
up and go more mainstream again (e.g., pineapple leather, the fabric is woven
from banana peel fibers, byproduct salmon leather, lab-grown silk). And I
believe we’ll only see more of this, which is great! Diversification of natural
resources we use, on top of lessening consumption overall, of course, can help
us preserve biodiversity in agriculture and on this planet overall.
§ Less
waste production from manufacturing:
§
3-D printing technology is on the rise,
and for brands that utilize this, it’ll result in less material waste being
generated from the production process.
§
Digital printing technology is also
leading to less use of water in the dying process.
§
Many eco-fashion brands are now also tackling
waste in manufacturing by making clothes out of deadstock fabric or the
waste of larger fashion houses.
§ Re-use
of valuable “trashed” materials to help close the loop:
§
Technology will allow for better and more
efficient recycling of old textiles/materials into fibers that can be spun
into “new” clothes again, thus helping to close the loop.
§
New Denim Project, for example, takes trashed cotton clothes,
grinds them down into fibers, and re-weaves them into new yarn and new fabric.
§
Many eco at leisurewear and swimwear (which need particular
performance properties of synthetic fibers) now use recycled polyester or
recycled nylon from trashed plastic bottles and fishing nets
§ Less
toxic chemicals used in the manufacturing process:
§
As we’re seeing “what goes around comes around” happen in real
life, such as our toxic chemicals used for finishing and treating clothes
ending up in our waterways, thus polluting our freshwater sources and
intoxicating wildlife, progressive brands are also increasingly opting for
safer chemicals and natural dyes, even if they may be more expensive. This is
healthier for the makers, healthier for our environments, and healthier for the
wearers.
§ A reluctant
but a reasonable rise in the price of average clothes and accessories consumed:
§
In the past decade, we’ve been trained by Fast Fashion to think
that it’s okay for new clothes to be $10 and that they should be this way. Now
that we’re getting to know that this cheap price tag likely means unaccounted
costs for workers in the supply chain, natural resources, and the
environment, conscious consumers are becoming more
respectful of higher price tags and the stories behind the making of products,
emphasizing “buying less and buying better” to balance out the costs of buying.
All in all… I’d say we’re moving closer to “closing
the loop” in a product’s
life-cycle, which is what will make fashion sustainable (as opposed to the more
linear life-cycle of clothes right now), quality over quantity, and healthier and less toxic
materials and chemicals used
overall.
How can you stop plastic
pollution in the fashion industry?
Plastic pollution is
so severe and immense; it’s so much into almost everything which we use as a
primary or secondary element. Yes, we all need to get more and more awareness
about our planet and its pollutants.
The fashion industry
is also not left behind. Plastic is used in many ways or the other. From
buttons, sequence, zipper, bags to even packing with plastic is widely used.
An alternate for
plastic should be immediately brought in enforcement by the governments.
Overnight closing of the material may cause loss to many industries. But yes a quick solution needs to be enforced; a biodegradable element is a solution.
I want to concentrate
on how we can reduce the use of plastic and plastic pollution in the fashion
industry
Blue Planet II brought
plastic pollution in the oceans to the forefront of public consciousness.
They are produced by
textiles: minuscule plastic fibers can be released when synthetic materials are
washed, finding their way into the water system and then the sea, where they
can enter the food chain when they are consumed by fish.
*Use recycling and
sustainable fabrics
*Reduce waste or
reducing packaging
*We need to produce
materials that shed fewer fibers, and we need to make materials that don’t
remain in the water, using more natural materials or mimicking natural
materials.
Every piece of
synthetic clothing – every time you wash it or even every time you use it –
sheds tiny little fibers. A synthetic fleece going through a washing machine
could release up to 70,000 particles per wash, and all those fragments then go
into the water.
*New washing machines
to be designed with a filter that could reduce the emissions of microplastics
could be implemented.
How much is the fashion
industry damaging the environment?
According to the UN, 80% of wastewater is dumped into rivers
untreated, including in the fashion industry. The River Blue is a really good documentary about how
the fashion industry is creating dead zones in rivers, poisoning wildlife and
people.
The wastewater is so
bad because most clothing brands use lots and lots of chemicals in the dyes and the production process of jeans and other clothes, and ultimately dump that
poisoned water straight into rivers in Indonesia, Bangladesh, and China. When
companies cut corners to reduce costs the result is destruction to the environment
as well as workers being underpaid and exploited.
There’s also the issue
with the number of garments being made every year. Due to fast fashion (the
fast fashion effect), there are now 100 billion new articles of clothing being
made per year. It’s pretty obvious that’s not sustainable.
Besides all of the
water used to grow the cotton, the energy used in the factories, the water
poisoned during production, there is also all of the conventional cotton used
by fast fashion, which accounts for 25% of pesticide usage globally. And
according to the UN, 200,000 people die a year from pesticide poisoning. Then
there’s fast fashion’s second favorite fabric, virgin polyester, which is
derived from fossil fuels.
In contrast, there are many new brands focusing on the quality
of garments, fair wages for people, and being kind to the planet. For
example, Outerknown’s jeans are
made with organic cotton (meaning no pesticides) and in a factory that recycles
and filters all of the water used in production.
Ethical clothing
doesn’t just appeal to your emotions, it’s also logical. That $5 shirt from
H&M that you wore 5 times cost you $1 per year. In contrast, the ethically
made shirt you bought for $50 but wore 100 times costs you 50 cents per wear.
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