how to increase online sales

 INCREASE YOUR SALES ONLINE

how to increase online sales

         Unlock that one secret that’s going to make you an online super-sales-man! 

The best salesmen in the world are just normal, everyday people. What differentiates them from others is a special secret that helps them close every sale with a bang.

         We are going to unlock that one secret that’s going to make you an online super-sales-man!                    
                                           are you Ready? 

      We are all salesmen. Job titles don’t matter. Every one of us is selling something and always wants to grow. We are constantly wondering how to improve sales, the kind of questions to ask prospects and what products to sell, to whom.

Why do some people get it right, while most don’t?

 Here’s the secret!

       The best brands in the world always deliver a great customer experience! Take it from the experts: “In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later. 

“- Harold S. Geneen, President of ITT Corp. A customer never comes to you because of your product. They come to you because they have a problem that needs solving. Any product or service that solves a customer’s problem, with ease, is a successful brand! A customer will always remember you if you solved their problem in an effortless, simple manner in no time.

     The nation is currently undergoing a great technological shift. Demonetization has opened a plethora of modes to conduct business online – including selling and collecting payments online. The marketplace model has become super popular of late. Here, big online companies like Amazon and Flipkart don’t own any inventory but let sellers sell on their platform in exchange for a commission. After the major e-commerce companies started onboarding individual sellers with them, there has been a decline in the growth of these sellers in terms of profits. There are, however, quite a few problems when it comes to earning a profit in a competitive environment like that. With huge margins and logistics issues, these marketplaces become difficult to continue selling with. You must become a brand of your own someday, that comes with patiently growing your businesses with effective strategies. It is important for you to be an individual brand online to be successful.

       If you are looking for reasons to start selling online or need validation about your online business, here are some numbers to crunch on:

 Selling Online The fastest way to solve a problem today is via technology.

HERE ARE SOME NUMBERS TO CRUNCH ON:

      A recent survey showed that the e-commerce industry of India is expected to cross `2 Lakh Crores. E-commerce contributes more than 1.6% of the nation’s entire GDP (Gross Domestic Product) currently. Indian smartphone market share increased by 100% in 2015 and has been growing at that rate. Mobile sales are expected to account for 68% of the total online retail sales in 2017. 100 100% 68% 22 1.61.6% Lakh Crore ` In this highly competitive market, if you can provide a great buying experience to a customer, you are winning. 

    To provide a great experience, we must identify what annoys customers the most when shopping online: Abandonment rate: Abandonment rate is the number of buyers dropping off from payment page after selecting the products they want to buy. This could be because of various issues like • High page load time • Slow payment processing • Bad checkout flow • Lack of a visually appealing design • Lack of information Mobile Experience: Drop-offs from the payment page because of a bad experience on mobile can hurt your sales. It matters a lot if your payment processor is mobile optimized.

Why “buying” experience matters: PROVIDE CONVENIENCE: A consumer will always choose convenience over anything else. Sometimes, a happy customer will stick with you for the convenience you are providing even if your price is higher than the market average. It only makes sense to keep your customer’s convenience in mind while deciding on your payment flow online. This can be done by minimizing the number of steps it takes for the customers to make a purchase. For example: you can avoid collecting too much information in your payment form and only ask for required details. A good checkout flow from your payment provider can take care of this. 

SPOIL WITH CHOICES: Spoil your customers with choices. Give them more options of not just products but also the mode of payments. Customizing the experience for a buyer could help too. Suggest links to relevant products and provide a smooth check out process. Give them several payment options like Debit Card, Credit Card, Mobile Wallets and Net Banking. Don’t overload and confuse them with too many options though. (Trust us, It’s an overkill) What You Should Be Doing: 

COMMUNICATE “MORE” WITH CUSTOMERS:

More Communication = More care. At least that’s what your customer feels when you inform him about every step involved in the transaction. Maintaining a good relationship leads to return sales which is more beneficial for your business. Customer retention is important, not only for a regular sales flow but for word-of-mouth marketing as well. Try to maintain contact throughout the transaction process, beyond the point of sale. 

    Here are the things you can do: 

1. Send Invoices with a Thank You note. 

2. Ask for feedback after you have delivered the product. 

3. Provide incentives for feedbacks. 

4. Send an email containing recommended products to buy between 1-3 weeks of the previous sale.

 CLOSE SALE FROM ABANDONED CARTS: As discussed earlier, abandoned carts at the point of sale are a gold mine of interested customers. However, they drop off due to some reasons. You can push them to make the sale by notifying them. Send emails to users who have abandoned their carts. It is a good idea to add Call to Action buttons in these emails such as: Following these simple steps can help boost your sales and make you a memorable brand for your customers. Over time, this will not just help you multiply your sales but will also establish you as a big brand.